Live product (ongoing development)
Fides Agro
Fides Agro is a digital platform designed to help smallholder farmers access agricultural insurance and receive faster, more transparent payouts.
Industry
AgroTech
Client
Oceania
Timeline
2025 - Present
My Services
Co-Founder Product Designer
Key Highlights
On this project, outcomes focus on delivery and foundation rather than final scale. We; - Successfully designed and iterated core product flows - Established a clear UX framework aligned with real-world constraints - Reduced complexity in the insurance claim process through simplified flows. - Successfully created a flow to accomodate no or low bandwith areas. - Created a design systems and documentation for ongoing iteration, testing, and scaling.
The Challenge
Smallholder farmers in emerging markets face systemic barriers that limit access to agricultural insurance and financial protection. Key challenges included: - Low awareness and trust in insurance systems among farmers - Fragmented communication between farmers and insurance providers - Slow and opaque claim verification and payout processes - Limited digital literacy and inconsistent internet access - Multiple stakeholders with conflicting needs (farmers, insurers, field agents). - The need to balance regulatory requirements with usability
The Approach
I approached Fides Agro as a problem-first product exploration, focusing on clarity, trust, and simplicity rather than feature depth. My process involved: - Defining the primary user as smallholder farmers, with insurers as secondary stakeholders. - Mapping the end-to-end insurance journey to identify friction points. - Prioritizing workflows that reduce cognitive load and manual steps. - Designing for no and low-bandwidth and mobile-first usage. - Focusing on transparency to build trust at every interaction point. - Iterating based on early usage patterns and feedback.
The Solution
Fides Agro proposes a centralized digital platform that connects farmers, insurers, and field agents within a simplified and transparent system. The platform is designed to reduce uncertainty, shorten payout timelines, and increase adoption through trust-driven UX decisions. Core solution elements: - A farmer-friendly onboarding flow with minimal data entry - Clear policy summaries written in plain language - Guided claim submission supported by location and crop data - Status tracking to provide visibility into claim progress - A structured communication layer between insurers and field agents