Featured Project
WOK HQ
A mobile platform that connects students to part-time job opportunities by bridging both B2B (employers) and B2C (job seekers) needs within a single system.
Industry
SaaS ( B2B|B2C )
Client
Francis
Timeline
2024
My Services
Product Designer
Key Highlights
Outcomes focused on clarity, usability, and product structure. - Designed a complete dual-sided marketplace experience. - Reduced complexity by separating employer and student journeys. - Established a scalable UX foundation for future feature expansion. - Created a clear information hierarchy for diverse job types.
The Challenge
Designing Wok HQ required balancing two distinct user groups with different goals and expectations. Key challenges included: - Designing for both employers and student job seekers within one product. - Reducing friction in job discovery and application for students. - Making job posting and candidate filtering efficient for employers. - Handling a wide range of job types, from blue-collar to white-collar roles. - Creating trust and clarity around job legitimacy and availability.
The Approach
I approached Wok HQ as a dual-sided marketplace, focusing on clarity, speed, and trust for both user groups. My approach included: - Defining clear primary flows for students and employers. - Mapping end-to-end journeys for job posting, discovery, and application. - Prioritizing mobile-first interactions for fast, on-the-go usage, based on the geographical location. - Simplifying job information to reduce decision fatigue. - Designing reusable patterns that support scalability across job categories.
The Solution
Wok HQ delivers a streamlined experience that supports both sides of the marketplace without overwhelming either. Core solution elements include: - A student-facing flow for discovering, filtering, and applying for jobs quickly. - An employer-facing flow for posting jobs and reviewing applicants with ease. - Clear job categorization across different skill and work types. - Structured job listings to improve readability and trust. - A unified design system to maintain consistency across experiences.